Whether you’re testing a new product or improving existing ones, the end user’s opinion is on the first place. Impartial and reliable data coming directly from the customer will help your product have an optimal set of features that the consumer wants to buy.
What features of the product influence purchasing? What features should be added to the product to make it more desirable to shop? Which market segment is interested in a specific product? Is the price of the product adequate? Will the change in packaging affect the increase in sales? What combination of features and properties should have a product to be attractive to customers? Which product characteristics should be put to the forefront?
Our solution
Conjoint analysis is the most modern way of measuring the importance of different aspects of the product. This analysis is the first choice when it comes to optimizing the design and features that the product should have. It gives us the knowledge of what is an ideal set of features that makes the product attractive to customers. Whether consumers will prefer high quality or low cost, product aesthetics or functionality can be learned using this advanced analysis.
How does it work?
The measurement method is objective because the respondent is not fully aware of what is measured. Products and services are classified into different attributes. Conjoint analysis aims to determine the value of each of the attributes in making a purchase decision. Consideration can take the characteristics of products and services, price, appearance … Respondents are offered a few solutions, and then based on their answer by statistical method we determine which solution is best.
What are the effects?
Optimal product design, an ideal set of features that help business decision makers to develop new products and improve existing ones. The ultimate goal: increased sales.
