Focus group research is a qualitative research technique that examines what people think, how they think, what ideas they have and what they do in very different areas of life. Focus groups are formed with the task of organizing discussions on issues that are important for research. The discussion is led by a trained moderator with a small group of respondents (usually 4-12 members of the group), which usually lasts 1 to 2 hours. The discussion thread is recorded and analyzed later. This method of research is particularly suitable for acquiring insights into new services, products, social phenomena, or identifying problems with existing products. They can be a rich source of information that different social groups perceive their status and common difficulties. They are used as a separate and only research technique, but their best purpose is in combination with other methods.
